NetLog^© Internet Logfileanalyser

At each visit of your online offer the user leaves valuable information in the form of log data. This data informs about the priorities, surfing habits and technical facilities of the user. The statistical analysis of the access data is necessary for the early recognition of weak spots within the presentation as well as for the direct performance review following the marketing actions.

Application

• Direct resonance control following the marketing actions
• Placement of the presentation in the world-wide web (e.g. entries in search engines and search catalogues
• Trend analysis of the technical facilities of the user
• Analysis of the surfing habits, navigation within the presentation
• Error analysis, correct linking, availability of web pages
• Permits to draw conclusions on the web page ergonomics (design/layout)
• Aid for the specific optimization of the offer